Growth Plan: Year 1–5
Detailed milestones, unit economics, and the path from $2K MRR to $100M valuation. Built on real sales velocity, not assumptions.
Year 1: Quarterly Milestones
Year 1 is about activating four revenue channels: hiring a salesperson and support person, scaling direct sales from the founder’s current 10 accounts/month to 20+, recruiting white-labels, and building the referral network.
Q1 (Months 1–3)
$8.3K
MRR Target
- Hire salesperson + support person
- Salesperson ramps (12–15 direct sales/mo)
- 2 new white-labels (4 total)
- 45 direct clients, 12 referred accounts
Q2 (Months 4–6)
$19K
MRR Target
- Full sales velocity: 20 accounts/month
- 8 white-labels, some generating credit overage
- 4 referral partners, 35 referred accounts
- First case studies published
Q3 (Months 7–9)
$31.5K
MRR Target
- 25 direct sales/month. 160 direct clients total
- 13 white-labels. WL credit overage growing
- Mentor/student referral model launches
- Self-serve begins contributing (~25 users)
Q4 (Months 10–12)
$44K
MRR Target
- 225 direct clients, 18 WLs, 10 referral partners
- 50 self-serve users
- $530K ARR run rate + ~$125K setup fees
- Cash-flow positive. Position for seed round
Foundation: The founder is currently closing ~10 new accounts/month while wearing every hat. With a dedicated salesperson and support hire, 20+/month is conservative.
Year 1: Detailed Revenue Math
Revenue by Channel (End of Year 1, Monthly)
| Revenue Channel | Details | Monthly Revenue |
|---|---|---|
| Direct Sales | 225 clients × $120 avg ($97–$249 mix) | $27,000 |
| White-Label Subscriptions | 18 WLs × ~$350 avg ($297/$497 tiers) | $6,300 |
| WL Credit Overage | ~8 mature WLs × $300 avg overage | $2,400 |
| Referral (net after commissions) | 125 accounts × $70 avg × 70% net | $6,100 |
| Self-Serve | 50 users × $50 avg ($24/$49/$97 plans) | $2,500 |
| Total MRR | $44,300 |
One-time setup fees: ~250 new direct clients × $497 = ~$124,000 in additional Y1 cash flow. This is not included in MRR but significantly strengthens the cash position.
Cost Structure (Year 1)
| Expense | Monthly | Annual |
|---|---|---|
| Salesperson (direct sales + WL recruitment) | $5,000 | $60,000 |
| Support / Client Success | $4,000 | $48,000 |
| Marketing (content, ads, partner recruitment, referral program) | ~$6,700 | $80,000 |
| Founder salary (from revenue) | $12,000 | $144,000 |
| Buffer / misc | ~$1,000 | $12,000 |
| Total Monthly Expenses | ~$28,700 | ~$344,000 |
Margin Analysis at Q4 Run Rate
Revenue (Q4 Monthly)
$44K
MRR
Expenses (Q4 Monthly)
$29K
Total opex + founder salary
Operating Profit
+$15.6K
Per month, cash-flow positive by Q3
Key point: Founder salary ($12K/mo) is paid from revenue, not from the $200K primary investment. The investment funds growth hires and marketing. Infrastructure scales with revenue. Plus ~$12K/month in setup fees adds additional cash flow.
Unit Economics: Per Channel
Direct Sales
Revenue Model
- Setup fee: $497 one-time
- Monthly plans: $97 or $249/mo
- Blended ARPU: ~$120/mo
- Gross margin: 85%+
Acquisition & LTV
- CAC: ~$500–$800
- Payback: <3 months ($497 setup covers >60% of CAC)
- LTV: ~$11,300 (111-month avg lifetime at 90% retention)
- LTV:CAC: 14–23:1
White-Label Partners
Revenue Model
- Agency tier: $297/mo for 150K transactional credits
- Integrator tier: $497/mo for 250K credits + dedicated server
- Credit cost: $0.00083/credit (58% margin at current pricing)
- Overage: $0.00166/credit beyond included allowance
The Credit Scaling Story
- Current margin: 2× markup = 58% gross margin
- Target: 10× markup = 90% gross margin
- As WL client bases grow, they burn more credits → overage revenue
- One WL sold 5 accounts in days — shows WLs will drive significant usage
Referral Partners
Commission Structure
- Level 1: 25% recurring commission on subscription
- Level 2 (optional): +10% for mentor/student networks
- Total hit: Up to 35% in commissions
- Net per account: ~$49/mo (after 30% blended commission on $70 avg plan)
Viral Potential
- CAC per partner: ~$200 (relationship-based)
- 1 mentor → 50 students → 10 active resellers → 50+ accounts
- Most capital-efficient channel
- Compounds over time as partners grow their networks
Self-Serve (Future Scale Play)
Plans at $24/$49/$97 per month. Zero sales touch. Driven by organic marketing, SEO, content. Currently 0 users — activating with marketing investment. Low ARPU but infinite scale ceiling. This channel becomes significant in Years 2–3.
Year 3: Path to $20M Valuation
White-Labels
75+
Active WL partners
Generating subscription + credit overage revenue. Key growth driver.
Direct + Referred
500+
Direct clients
Plus 40+ referral partners with 400+ referred accounts. Growing self-serve base.
ARR / Valuation
$2.9M
Annual Recurring Revenue
At 7× ARR multiple = $20M valuation
Year 3 Revenue Breakdown
| Revenue Channel | Monthly | Annual |
|---|---|---|
| Direct clients (500+ × $130 avg) | $65,000 | $780,000 |
| 75 WL subscriptions (~$400 avg) | $30,000 | $360,000 |
| WL credit overage (growing usage) | $37,500 | $450,000 |
| Referral net (400 accounts × $49 net) | $19,600 | $235,200 |
| Self-serve (800 users × $55 avg) | $44,000 | $528,000 |
| Total | ~$196,000 | ~$2,353,000 |
Target: $240K MRR / $2.9M ARR — the table shows a conservative baseline. Setup fees, credit margin improvements (from 2× toward 10×), and faster WL growth push toward $2.9M. At 7× ARR = $20M valuation.
Growth rate required: ~7.2% MoM compound from $44K Y1 end to $240K Y3. This is below top-quartile SaaS benchmarks (10–15% MoM) and achievable with four compounding channels.
Year 3 Team & Operations
- Team size: ~10–12 people (sales, support, engineering, ops)
- Monthly burn: ~$120K–$150K
- Profitable: Yes, at $240K+ MRR with ~$100K/mo contribution margin
- Fundraising: Likely seed round ($1–$3M) in late Y1/Y2 to accelerate
Year 5: Path to $100M Valuation
White-Labels
200+
Active WL partners globally
Geographic expansion (LATAM, EU). Vertical-specific partner programs.
Credit Revenue
Largest line
Usage-based revenue at 10× margin
Credit/usage revenue at 90% gross margin becomes the dominant revenue line.
ARR / Valuation
$14.3M
Annual Recurring Revenue
At 7× ARR multiple = $100M valuation
Year 5 Revenue Breakdown
| Revenue Channel | Monthly | Annual |
|---|---|---|
| Direct clients (1,500+ × $150 avg) | $225,000 | $2,700,000 |
| 200+ WL subscriptions (~$450 avg) | $90,000 | $1,080,000 |
| WL credit revenue (at 10× margin) | $350,000 | $4,200,000 |
| Referral net (1,000+ accounts) | $55,000 | $660,000 |
| Self-serve (3,000+ users) | $180,000 | $2,160,000 |
| Marketplace / API / enterprise | $290,000 | $3,480,000 |
| Total | $1,190,000 | $14,280,000 |
Growth rate required: ~6.8% MoM from Y3 to Y5 — a decelerating, sustainable growth rate. The credit margin expansion from 2× to 10× is the single biggest lever.
Year 5 Milestones
- Team: 30–50 people across engineering, sales, partner success, and ops
- Markets: US primary, LATAM and EU expansion via localized partner programs
- Product: Full AI orchestration platform with marketplace, API access, and enterprise tiers
- Series A: $5–$15M raise enables geographic expansion and platform buildout
- Exit optionality: Strategic acquisition target for CRM/MarTech players, or IPO trajectory
Why This Model Works: Credibility Arguments
1. The Builderall Precedent
Julio Rocha built the core technology behind Builderall and cultivated key partner relationships across Brazil, the US, Europe, and Israel. Together with Thais Andreu, they helped scale Builderall from zero to 20,000+ users and ~$1M MRR. Key parallels:
- Same playbook: White-label partners selling to SMBs, same webinar-driven recruitment engine
- Proven at scale: Builderall reached $1M MRR primarily through affiliate and partner channels
- Team continuity: Two of three core team members have lived this playbook before
- AI upgrade: Tayon applies the same distribution model to an AI-native product — a category where incumbents (GoHighLevel, ClickFunnels) have distribution but not AI
2. Existing Retention Validates Product-Market Fit
- ~90% retention at $2K MRR is a strong signal that users who adopt Tayon stay
- Revenue already exceeds costs ($2K MRR vs $1K expenses) — profitable at micro scale
- Two white-label partners are investing their own money in paid acquisition to bring clients onto Tayon
3. Multi-Channel Compounding
Four independent revenue channels create structural resilience and compounding growth:
- Direct sales validate: Each client proves the product and creates case studies for all other channels
- White-labels multiply: Each WL is a distribution channel that adds accounts for years — with usage-based credit revenue that grows as their client base grows
- Referrals go viral: The mentor/student commission model creates exponential reach at near-zero cost
- Self-serve scales infinitely: Marketing investment compounds — zero marginal sales cost per signup
4. Market Timing
- AI agents are becoming table stakes for SMBs — every business will need AI-powered customer interactions within 2–3 years
- GoHighLevel (100K+ users) has distribution but no AI-native features — this is the gap Tayon fills
- The window to establish an AI-native partner platform closes in ~18 months as incumbents catch up
- First-mover advantage in AI + partner distribution is defensible: partners who build their business on Tayon's platform have high switching costs
Summary: The Investment Thesis
What $300K Buys
- A founder freed from debt and 100% focused
- Two growth hires (sales + support)
- 12 months of aggressive marketing runway
- Buffer for operational flexibility
What $300K Becomes
- Year 1: $530K ARR, 225 clients, 18 WLs, 4 channels active
- Year 3: $2.9M ARR, 75+ WLs → $20M valuation
- Year 5: $14.3M ARR, 200+ WLs → $100M valuation
- 15% equity at $2M post-money → potential 50x+ return
Tayon.ai — Confidential Growth Plan
Contact: Julio Rocha • julio.rocha@tayon.ai • +1 (407) 928-9712